Inventing for dummies

Record details

ISBN: 9781118053355 (electronic bk.)
ISBN: 1118053354 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (xx, 358 p.) : ill.
Publisher: Hoboken, NJ : Wiley Pub., c2004.

Bibliography, etc. Note:	Includes bibliographical references (p. [337]-342) and index.
Formatted Contents Note:	Part I: Making your idea yours -- The innovation process -- Patent basics -- Conducting a patent search -- Applying for and receiving your patent -- Maintaining and defending your patent -- Part II: Securing other intellectual property -- Trademarks and trade secrets -- Stopping copycats with a copyright -- Mum's the word: keeping it confidential -- Part III: Developing your idea -- Prototyping: making it work -- Hiring helpers and working with work-for-hire agreements -- Evaluating your invention's potential -- Looking at the production process -- Part IV: Commercializing your invention -- Developing a business plan -- Finding Funding -- Keeping control with your own business -- Partnering and manufacturing arrangements -- Preparing to take your invention to market -- Marketing your product -- Advertising your product -- Licensing your product -- Negotiating a license -- Part V: The part of yens -- Ten key contacts -- Ten inventions (and inventors) that changed the world -- Ten inventors to emulate.
Source of Description Note:	Description based on print version record.