Effective writing skills for public relations

Foster, John 1926- (Author).

Summary: "This fully updated fourth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills. This book offers advice on the basic principles of grammar as well as covering essential editing skills." "Effective Writing Skills for Public Relations can be used as a continuous professional development plan. It is also recommended reading for students of the Chartered Institute of Public Relations (CIPR) Diploma."--BOOK JACKET.

Record details

ISBN: 9780749454456 (electronic bk.)
ISBN: 0749454458 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (xvi, 270 p.) : ill.
Edition: 4th ed.
Publisher: London ; Philadelphia : Kogan Page, 2008.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (p. 259-260) and index.
Formatted Contents Note:	1. The importance of style: an overview -- 2. Trouble with plurals and possessives -- 3. Making your mark -- 4. Down with capitalism! -- 5. Cliches, jargon and other worn words -- 6. Is it easy to read? -- 7. Headlines: making them work -- 8. Dealing with figures and abbreviations -- 9. Keep it short, simple - and plain -- 10. Writing for the press -- 11. Captions: how to handle them -- 12. What editing is all about -- 13. Skills and styles for the office -- 14. Traps, snares and pitfalls -- 15. Americanisms - the differences -- 16. The spoken word: pronunciation pointers -- 17. Principles of presentation -- 18. Writing for the web -- 19. Tone - the linchpin of reputation -- 20. Finance matters -- 21. Is it legal? -- App. 1. English grammar - some definitions -- App. 2. Confusing pairs of words -- App. 3. Glossary and jargon buster -- App. 4. When you're lost for words.
Source of Description Note:	Description based on print version record.